A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
Also, a neglected Google+ brand page doesn't necessarily say as much about the lack of brand engagement on that platform (or any social media platform for that matter), but perhaps more about those running social media for those brands.
It was never intended to be a social media platform. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any...
No matter what business or what platform, the more high quality photos the more interesting your page is going to be. Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google.
YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking. On the negative side, Google+ is a platform for content delivery more than a way to “business network.
At the same time, consumers expect a seamless and relevant experience no matter their platform of choice. Even Google noted last year that 65 percent of online searches began on a smartphone. Using social-network data from Pinterest or Facebook...
We also know Google's own array of products and services play an important role in selecting what shows up on the information cards so it's important to use and optimize Google's social platform (Google+, Google+ Local, interactive posts).
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what...
I don't think the conversion tracking is that good and maneuvering though the ad platform is somewhat confusing," he said, noting that it would take Twitter a while to approach the level of Google AdWords or Facebook in allowing companies to see...
Google's social network connects with a variety of its services and allows the search giant to mine data from its Android platform. Google has announced that its desktop and mobile search will now include data gathered from Android app activity.
CMS and Blog Platform We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice Larger corporate sites may require a highly sophisticated platform like Open Text or IBM...
Kawasaki is an outspoken supporter of Google+ and even wrote a book on how to get started on the platform, "What the Plus! Though many still think that it'll never match up with its established rivals, the functionality of the platform, and that...
Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Quora as a Blogging Platform and More Contributing to conversations on Quora was the only way to go until Quora announced the...
One social media platform brands should explore is Pinterest. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform. When it comes to social media, Facebook, Twitter, and Google+ dominate...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. Some additional things you can track for apps in Google Analytics include: And then specific to the Google Play store, here are even...
When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by...
Facebook page or Twitter stream), and should be a key component on most landing pages, with the caveat of audience vs.social platform. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into...
As Babak plainly stated, "We constantly try out new ideas of how this platform can be used. Furthermore, there is talk of other social sites like Twitter amping up their efforts to get in on the Google Glass action.
