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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Chrome, Android phones, and the plethora of Google products. Cross-device tracking in Facebook has confirmed what we marketers all know already: mobile ads drive conversion on every other platform. Indeed, Facebook’s might have a better chance of...

  2. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  3. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. Furthermore, you can use this report to justify why you might benefit from creating a mobile app...

  4. Google Analytics Adds Mobile Capabilities to Tag Manager

    Only Android and iOS platforms are supported currently. On the next screen, select a name for the new account and tag container and choose "Mobile Apps" instead of "Web Pages.then select your platform(s) and time zone and you're off.you can start...