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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Google's announcements today demonstrate a committed focus to continue to promote growth in...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? It's now possible to combine the power of Custom Audience targeting with search retargeting using a...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. If you don't have a mobile-optimized website, this...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. So what exists today is a massive platform for self-expression and sharing of...

  6. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    If YouTube offers a music streaming service, it wouldn’t be the only move by the video platform to further monetize through subscriptions. No doubt this new service will be primed for the mobile user, as TechCrunch recently reported YouTube’s...