On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links...
The frequency at which Bing released "parity" updates to their platform was like nothing I have ever seen from Microsoft. Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in...
Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. Fairsearch's lead lawyer Thomas Vinje claimed that Google is...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking. While it's not a tracking mechanism itself, TRUSTed Mobile Ads is an important consideration in the mobile tracking ecosystem because it's platform...
Higher CPCs and forced platform inclusion don't sit well with lots of advertisers – especially in light of the (not-unreasonable) view that this is all very self-serving to Google. It's been re-imagined for many screens, making ads simpler in the...
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
That's obviously good for Google, as users flocking to mobile have caused lower mobile ad rates to drag down its overall CPC average (parallel to Facebook's challenge). In other words, despite grumblings from larger advertisers, could Enhanced...
Now, it needs to expand the use of its platform for mobile, social, and display advertising. McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big...
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob...
In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time: Ads Based on Context: Advertisers will be able to differentiate mobile preferred creative where an ad would appear if the query is from a...
Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Your ads can only appear on Google.com search (even though AdWords typically...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and...
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. If you're already testing mobile PPC, take it to the next level by...
Twitter Trends: This can be seen in various ways depending upon your Twitter platform…but if you're on the web version like I am, you'll see a Trends section on the main page, which you can adapt. There's also a mobile app.
Google+ VP Bradley Horowitz slammed Facebook recently for “pissing off users” with in-stream ads on their social platform, something Google+ will never do, he said. According to Nielsen, Facebook is multiple times the size of the next largest...
With the Microsoft/Yahoo alliance also came the affect that Yahoo's paid search platform would be used to power both Yahoo and Bing's paid results. On October 1, 2012, Yandex launched their own browser and mobile app to keep their position secure...
And one can reach many more users in avoiding platform fragmentation. In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers.
