SEO News

Google Platform Mobile

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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: Do you attribute the gap between CTR on desktop and mobile purely to the platform? SEW: When analyzing mobile results, did you differentiate between those that used the Google app and those that used the standard browser on their mobile device?

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says...

  3. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. Ever since Google unleashed 100 percent secure...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking in Facebook has confirmed what we marketers all know already: mobile ads drive conversion on every other platform. Indeed, Facebook’s might have a better chance of success than Google’s, given the fact that its activities are...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME]'s platform send and publish to Google directly? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the system? Please describe how [VENDOR NAME]'s platform enables compliance for any industry...

  8. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Google's announcements today demonstrate a committed focus to continue to promote growth in...