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Google Platform Adwords

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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now, within Marin Software, customers are able to import their Google remarketing lists into the platform. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. What do you think, are Google's new enterprise toys enough to...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. During a live-stream event today, Google announced three key AdWords updates that will be...