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Google Platform Adwords

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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. Note: In addition, you can check out Groupon’s article on building a custom tracking and...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now, within Marin Software, customers are able to import their Google remarketing lists into the platform. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. During a live-stream event today, Google announced three key AdWords updates that will be...