BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the...
A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. One of the key points that has caught my attention is the high level of synchronicity that exists between marketing...
Companies in highly regulated industries can simplify the selection process by insisting on a social CRM platform deemed compliant with their own industry’s regulations. Google+ content, for example, often occupies a portion of the highest profile...
Specifically, Google Analytics Premium users can have their unsampled session-level and hit-level analytics data sent directly into Google's BigQuery cloud platform to crunch our all kinds of great information really quickly.
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.
Also, a neglected Google+ brand page doesn't necessarily say as much about the lack of brand engagement on that platform (or any social media platform for that matter), but perhaps more about those running social media for those brands.
It was never intended to be a social media platform. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any...
No matter what business or what platform, the more high quality photos the more interesting your page is going to be. Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google.
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
At the same time, consumers expect a seamless and relevant experience no matter their platform of choice. Even Google noted last year that 65 percent of online searches began on a smartphone. A recent survey by Telemetrics and xAd showed that 50...
We also know Google's own array of products and services play an important role in selecting what shows up on the information cards so it's important to use and optimize Google's social platform (Google+, Google+ Local, interactive posts).
While Google made no mention of its Glass platform in the filing, such a wristband device could presumably be used to connect with certain data points or compliment the company's current augmented reality platform.
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what...
I don't think the conversion tracking is that good and maneuvering though the ad platform is somewhat confusing," he said, noting that it would take Twitter a while to approach the level of Google AdWords or Facebook in allowing companies to see...
Google's social network connects with a variety of its services and allows the search giant to mine data from its Android platform. Google has announced that its desktop and mobile search will now include data gathered from Android app activity.
Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad.
Shopping Cart Dynamic Pages: Depending on your ecommerce cart platform, you may see pages that are similar to the absolute/true product pages, but these pages (i.e.browse/, sort=, mode=, etc.are used for product sorting or comparing.
CMS and Blog Platform Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal.
BrightRoll Platform came in second with 2.2 billion, followed by Adap.tv with 1.8 billion, LiveRail.com with 1.6 billion and Hulu with 1.6 billion. Time spent watching video ads totaled 5 billion minutes, with BrightRoll Platform delivering the...
