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  1. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. This means knowing the target keyphrase for the content and getting it into...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Quick tip: Update your local places feed one month before the holidays with hours of operation. Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. A Google consumer survey showed that 49 percent of...