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  1. 7 Reasons You Need to Update Your Google Maps App

    If you're visiting a new city or trying to find new places to explore locally, you can now save on the go. With Google Maps' new app update you can easily search for restaurants, bars, and hotels. Google Maps recently released a major update to...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. This means knowing the target keyphrase for the content and getting it into...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    There are now so many different places that you can publish content online. Google's contextual search results put a major emphasis on local listings. Fishkin went on to say that a good example of this is Moz's Google weather report, MozCast...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Quick tip: Update your local places feed one month before the holidays with hours of operation. Make sure you're visible and present in local search, with up to date information for Black Friday. A Google consumer survey showed that 49 percent of...