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  1. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Hreflang tags are necessary for fully translated pages and pages that have...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. This means knowing the target keyphrase for the content and getting it into...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. Leverage authorship and publisher tags to connect your...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Quick tip: Update your local places feed one month before the holidays with hours of operation. Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. A Google consumer survey showed that 49 percent of...