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  1. What Google Analytics New Social Reports Offer & What They Can’t

    Other profiles I have access to where Goals were set up (without setting Goals in GA, conversions cannot be calculated) show 2 percent of a large CPG site has social conversion activity while a small restaurant chain in New York City has a 3 percent.

  2. Spring Forward with Search Strategies for Travel Marketers

    Conversion, costs and return can vary by region, state or city. Google Places offers travel marketers something free and highly visible. Places (and all its Offshoots) Business owners are able to update their pages, photos and videos at any time...

  3. Google Wants to Get More Local Businesses Online

    Google is extending its offerings for small, local businesses with the addition of city pages highlighting Google Places pages and Google Offers for San Francisco, CA, and Charlotte, NC. The city pages gave local website owners a dashboard that...

  4. Searcher Demographics – We Are What We Search

    Rarely have I ever heard a Bostonian say anything nice about New York City, nor discussed the great merits of Boston with other New Yorkers. The Yankees Faithful certainly don’t seem to be settling in New England, and Red Sox Nation doesn’t appear...