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  1. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Hreflang tags are necessary for fully translated pages and pages that have...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. This means knowing the target keyphrase for the content and getting it into...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Quick tip: Update your local places feed one month before the holidays with hours of operation. Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. As they shop they will be reinforced with your...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well-optimized; Google Places is the thing of the past and while many listings carried over to Google+ many...