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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Google Places – your Google places account will need to be managed via bulk upload. If your business or client has a physical store, then these ads are a great addition to any marketing campaign. Currently, if a user clicks on a local inventory ad...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I’ve explained before that the gray area of Panda is one of the most frustrating places to sit when you are trying to recover. Most business owners are way too close to their own websites to objectively review their content, user experience, ad...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Ensuring data consistency in all of these places will lay the groundwork to enable Google to make sense of what is going on in the local ecosystem and generally results in a strong presence for local businesses on the local and local-organic SERPs.

  4. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Unless their business is summer-related, summer is the time of year where...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. That’s a question most SEOs, marketers, and business owners have been trying to...

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    He places your entrée in front of you, and this is what you see. I can literally hear the frustration in the voices of business owners that have been hit when I first speak with them. I believe the most confusing aspect of Panda for business owners...

  7. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. These countries also vary in they conduct business by formality.