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  1. Using Analytical Analysis to Help Improve Conversions

    First, where does a converter typically enter the site and how many pages do they traverse before converting? Second, where does the non-converter typically enter the site and how many pages do they traverse before we notice a considerable exit...

  2. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday...

  4. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. Also, if you plan to A/B test anything – creative, text ads, or landing...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. Analyze Top Landing Pages From Google Organic (via Google...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Did your piece get enough time on prominent pages? Tools like Majestic/OSE can be used to find top...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out.