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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Take advantage of the opportunity to be involved and active on social media, whether it...

  4. Germany to Treat Google Like a Public Utility?

    German officials are reportedly planning to clip the wings of technology giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your customers into your content...

  6. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  7. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. Do you think that the large number of changes will push users to try other search engines such as...

  8. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Instead, Google will tweak the algorithm to make sure they get the best results. New Panda Information – Google Clarifies Panda Tremors So, if you are seeing tremors, just understand that Google could be tweaking the algorithm and pushing smaller...