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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. When I see an issue impact numerous campaigns at once, a great place to start is looking at your website tracking. An often-overlooked skill of a successful paid search account manager is resourceful, creative...

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. Options for creating Shopping campaigns: "In the coming days, we’ll be adding some options to...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. If a small business is afraid of being penalized by Google, they have probably taken on too much SEO risk.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. The ability to pull together data from multiple sources in one place, process it in a standardized manner, and...