In a move designed to "dramatically streamline" the user experience, Google Analytics announced a redesign of the administration panel. According to the Google Analytics team: Google's aim is for a more simplified navigation area so that you can...
And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". With analytics now "in place" (correctly), we realized that conversion rates, well...
With the relaunch of Maps, and to a lesser extent the handfuls of SERP updates Google has been testing, I want to suggest that Google is straying from being solely a place to search – they're evolving into an area you can explore.
Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places you've written and a lot of different social media accounts and profiles, you've planted quite a bit of information on yourself.
For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. Instead of peppering links to the videos throughout the story, they place the videos right after the new feature...
Google Analytics revamped Content Experiments last summer. Last week, Google announced the launch of a specific API for Content Experiments. The new content experiments API allows developers to pick and choose from all the features available within...
The Google search engine has a hidden side. Here's what Google shows me for that search term: The Google Stock Market Difference Generally, the place to begin is with your ads, seeking to convert more qualified impressions into clicks.
Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those managing the brand with immediate visibility into target brand perception. Sites like the Google+, Digg, Reddit, Stumbleupon...
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
As Google has said for several years, we won't add facial recognition features to our products without having strong privacy protections in place. Google has told the world that it will not approve any facial recognition software for Glass until it...
Your Google+ profile is a great place for them to search this information. Google+ allowed the digital signature for Agent Rank to exist. To add to the hype, people are completely misunderstanding all of the signals Google is putting out about...
Yoast uses rdfa markup for breadcrumbs – which was a precursor to schema – but it is still useful and works well in both Bing and Google. I just downloaded Google Now on to my iPhone, and the "cards" that they display intrigue me.
Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...
Your site likely is sending Google signals that it is infected with poor quality SEO or commercialization practices. Then you should pay close attention to what Google's Distinguished Engineer Matt Cutts said about disavowing links:
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
There is also a place where you can sign up for a Yahoo ID if you're interested; however most just go for the Google or Facebook route. You have the option of signing in with your Yahoo ID, through Google or through Facebook.
We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. For SMEs and popular brands, retaining ownerships of them can make a massive difference to the business...
A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more readily apparent with the newer paid Shopping results. And Google's algorithm orders results based on what...
I decided to place no links in this post but you can share it on Google+ and share with your friends on social media channels. Google likes good content, relevancy, and uniqueness. Google doesn't like spam, irrelevant content, spam, and dubious...
