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  1. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. We're giving these businesses a place to put their current specials that they have on chalkboards in...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  3. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. Google News has always maintained a strict set of guidelines for which sources it will display in the...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You see, this is exactly the time to analyze that surge in traffic to ensure you aren’t feeding Google the same (or similar) problems that got you hit in the first place. Google unfortunately doesn’t inform webmasters that they are being...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Ensuring data consistency in all of these places will lay the...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. Have a content strategy in place that answers questions and...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and...