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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. The integration of search, social, mobile, global, and local, and the growth and adoption of...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    On your desktop you may type "flower shops in New York", while on your mobile device you'd likely speak into your phone and say, "I'm looking for a flower shop in New York. Tracking mobile segments in Google Analytics is key to understanding the...