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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. By associating phone calls back to ads and keywords, marketers can discover what works to keep the...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. The integration of search, social, mobile, global, and local, and the growth and adoption of...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    On your desktop you may type "flower shops in New York", while on your mobile device you'd likely speak into your phone and say, "I'm looking for a flower shop in New York. Tracking mobile segments in Google Analytics is key to understanding the...

  6. Could Bing Ever Overtake Google in Search?

    Cell phone users upgrade their phone every 21.7 months, and the search wars will be more and more dependent on the mobile market. They recently bought Nokia for $7.2 billion, and sales of the Lumina phone set another record for the third quarter of...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Google now has a feature phone tab to help you with crawl errors. You have to understand any crawl errors that might occur and remember that you should provide data that is very specific to mobile, as well.