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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Speech coaches will tell you that smiles come through when...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. Instead, you may need to pull out your phone with a 4- to 5-inch screen. I still find many webmasters don’t know that you can segment...

  3. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. It can also share location information culled from mobile phones.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking.

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...