SEO News

Google Phone Mobile Local

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. By associating phone calls back to ads and keywords, marketers can discover what works to keep the...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. The integration of search, social, mobile, global, and local, and the growth and adoption of...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    A users could search a variety of different queries such as [find a t mobile store near me], [where can i sell my cell phone in san diego]. If an action-based term is searched such as [call them], Google will get the phone number from their local...

  7. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    It’s clear from our findings that driving phone calls should still be a priority for businesses in every industry," according to Adam Grunewald, Google's mobile marketing manager. Google provides AdWords advertisers with several phone call metrics.