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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. But desktop was a breeze compared to mobile. Supplementary content (used by Google in its Quality Rater Guidelines...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Speech coaches will tell you that smiles come through when...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. Instead, you may need to pull out your phone with a 4- to 5-inch screen. For example, I’m helping several large-scale websites now...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...