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  1. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. But desktop was a breeze compared to mobile. That means that Google is getting even more engagement data during the...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Speech coaches will tell you that smiles come through when...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. Instead, you may need to pull out your phone with a 4- to 5-inch screen. I still find many webmasters don’t know that you can segment...

  6. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. It can also share location information culled from mobile phones.

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking.