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  1. Google Maps Adds New Features and Brighter Colors

    The option for Uber will only appear if the user already has the car service application installed on their phone. In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    What is the phone tree to escalate issues? Google puts out a very helpful calendar here that shows these key dates. We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the...

  3. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  4. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below:

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. That means that Google is getting even more engagement data during the surge, even when the site has serious problems.

  6. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Minimally, marketers should focus on three important sets of...