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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but brilliant video that just works. Another well‐known example is from Google. We have the added power to attract a large number...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. You shouldn't have to sacrifice this simply because of geographic hurdles, and Google...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The next thing is to send really thorough emails, or, if you're on the phone, give really thorough explanations. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world...

  4. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Phone calls are one of the top actions for mobile users. So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the page (more below), and use CSS to style it appropriately if you want it to look like a...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    According to Microsoft, nine out of 10 people disapprove of this, and Microsoft suggests that these people should move to Windows Phone because their store "doesn't share our customers' personal information with third-party app makers.

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He wrote a few paragraphs explaining what happened, and he provided his full signature, including email address and phone number. Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today.

  7. Mobile Marketing: Connecting With Your Audience on the Move

    Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a...