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Google Personalized Search

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  1. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The benefits of a personalized program are pretty impressive: 67 percent of agencies have seen increases in sales due to personalization. I really think this is just the beginning of how Google will use this approach, especially as your smartphone...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    When asked about personalization factors that could influence rank data, Adams said, "You'll never rank in personalized search unless you rank generically as well. As a marketer, Adams said he would make sure his content ranked first in a non...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. From an organic search standpoint, displaying relevant...