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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Bad blogs pull users off of your sales pages and then scare them off of your site. A Google search for the exact phrase "buries Bentley" currently turns up 2,480 results. While link removal may help and is often necessary, what Google really wants...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Because search engines care more about delivering the best result to those searching...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. To determine the rich content information that...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable...