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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. That includes the marketer who approached them in the first place, looking for answers as to why...

  2. Google Instant - 10 Things Marketing Teams Need to Know

    In much the same way as described above for Google AdWords accounts: What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated...

  3. SearchDay: Search Engine Optimization: Back to Basics

    AdGooroo Founder Authors Search Advertising Book Posted by Nathania Johnson Aug 19, 2008 Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising â”” How the Top 3...

  4. Google's Q2 Financial Report Hits EDGAR Database

    Click fraud occurs when a person clicks on a Google AdWords ad displayed on a web site for a reason other than to view the underlying content. Number crunchers might be interested to learn that Google's Q2 2005 official quarterly report (53 pages...

  5. Navigating London

    Yahoo Search Marketing and Google AdWords compared. But you can limit search results to pages only from the UK with Ask Jeeves UK, MSN Search UK and Yahoo UK.com is a homegrown UK search service that also features local search.