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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. They were 13 to 17 years old, the profile names were highly suspicious, and when we dug deeper a...