What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Leading brands like Adobe and Tiny Prints have actually driven rank by increasing tweets sharing those pages. Understand which keywords are trending on Twitter and promote mapping pages. Social is a productive channel since search engines...
The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.of mobile users call after a local business search. Landing pages can be used for PPC ads, mobile app...
Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Not seeing this one myself, but SEW readers and others including Google Operating System (where the screenshot above was taken from...
In Japan, we are starting to see Facebook pages rank in Google for competitive terms. In Japan, 2011 saw more mobile-focused startups open business than any other year ever. As more mobile content gets produced there will be a need to optimize...
If this is a client, make sure you understand their business as much as possible. Make sure you produce relevant landing pages to support your ads. Learn how to conduct detailed A/B and MANOVA tests, allowing you to tweak two or more variables in...
Google used third party reviews improperly for its Place Pages. Executive Chairman and former CEO Eric Schmidt will testify along with a number of his competitors who claim Google has hurt their business.
While these sit apart from any XML maps that are uploaded to the site, if you have more than 10 locations, you can create an XML based feed to upload to Google Places for Business. Much like the standard XML sitemap you created for your site pages...
Much like Google’s AdWords Express, Facebook for Business aims to attract more advertising revenue from SMBs and local businesses looking to grow their business. The resource center brings value to business owners, employees tasked to handle social...
With Google reporting that mobile search traffic has grown five-fold in the past two years, Google said that it would be focusing much more attention on mobile searching, due in part to the role it was playing in augmenting its desktop business.
Epinions: 58.3 million pages in Google's search index Word of mouth drove many of their decisions, similar in nature to the decisions consumers make today about where to live, what to eat, or with whom to do business.
Tips and tricks for Financial Services advertisers - Google Small Business Blog Yesterday morning, President Obama stood with several economic advisors and a number of America's top business leaders to announce the program.
With Product Listing Ads, AdWords advertisers can show in the search engine results pages (SERPs) with a Product Listing Ad and text ad at the same time. Competition: Seasonal business, many established competitors
The need to stay informed on what is impacting listings in Google Places is essential to every local business or the companies that handle their marketing. There is Yahoo Local and Bing Local Business Center.
Moves have included the transition from the Local Business Center to Google Places. Seven weeks into the job, his directive is to foster relationships with the various reseller channels that help Google sell search marketing to the massive but...
The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more...
According to John Hanke, Google's VP Google Maps, Earth and Local, "Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages -- the way that businesses are being found today -- with the...
Printable coupons were added to the Google Local Business Center a few years back. You can find coupons on the recently launched Place Pages, which are accessed by searching Google Maps. Google is giving local businesses the ability to make their...
