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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Leads were still being generated by the same queries that were triggering the same ads and landing pages as before. We also looked at Google Analytics. When I see an issue impact numerous campaigns at once, a great place to start is looking at your...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. It's interviews, it's getting your employees to link to deep pages from their Google+ profiles, and...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...

  6. So Why Did All Those Movie Sites Lose Google Search Traffic?

    Or should you have some sort of check in place where someone checks pages every day in case something is been removed? But Gabe also discovered that the site seem to be stripped embedded videos on pages where clearly there'd once been a video.