An analysis uncovered issues of duplicate content (same page on two different URLs) for many (thousands of) pages. Numerous "search results" pages were indexed and driving loads of traffic but no sales.
About this time, merchant account providers began requiring that pages that accepted financially sensitive information be secure and services began cropping up to ensure compliance with certain levels of data security.
If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again. The Google search engine has a hidden side. The Google Stock Market Difference Here's what Google shows me for that search term:
Can authority or trustworthiness be measured in a different way, based upon understanding who the author of content on pages might be, through the use of digital signatures associated with an author? Could query-independent signals be tied to that...
Do you have "about" pages on your website? Yoast uses rdfa markup for breadcrumbs – which was a precursor to schema – but it is still useful and works well in both Bing and Google. I just downloaded Google Now on to my iPhone, and the "cards" that...
Google+ brand pages allow less features than individual accounts. The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special...
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. A consumer can now get a better sense of offers and pricing before even leaving a search; this is...
According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Activity happening on Facebook, Google+, Twitter and other top social networks...
Utilize copy, text, and images alongside content to create content rich pages. Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages. Go overboard on "optimization" and your site may even get...
How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. How to Use this Segment: Apply this segment to any reports that compare landing pages...
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google.
Once Google got a little hip to this, there were some issues of keyword density on pages. Once upon a time you could easily hide text in your pages by using the same color font on the same color background.
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of...
I don't think this is purely an age factor, but just like domains and SEO, I believe Pages can benefit from age too. Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force.
M.A.consultant, defending work that resulted in over 45,000 broken pages, tons of pages not being indexed in Google, and a cost-per-conversion that had only increased over the last 4 years. We tasked them with optimizing 8 pages over the course of...
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...
Now, take some of the folder names and page names found above and perform a site: operator in Google and Bing to assess whether these pages are indexed. Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude...
Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web...
To keep it simple, Google has an index of all of your current pages. If you wipe out your old pages then you wipe out Google's current index of your site. Map these need states to keywords, personas, and pages as you develop content.
