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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But you realize it isn't necessarily a page you want in the index because it might be seen as low value by Google. So pages that are less than a few hundred words could be problematic. Duplicate content: Very similar or exact versions of the same...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Shifting more attention toward optimizing the...