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  1. Goodzer Launch In-Store Product Search Map for New York City Shoppers

    Statue of Liberty Museum - amazingly, Goodzer has indexed products that can be found in the Statue of Liberty Museum, which illustrates it's ability to index anything. Goodzer has a clean and simple interface and incorporates Google Maps and Google...

  2. Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2)

    Search engines crawl, index, and rank web pages. Continue reading: "Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3)", is the final installment of this series, and covers ranking. In Part 1 of this three-part series, which focused on...

  3. SearchDay | Setting up PPC Campaigns 101

    I've raised the number of business-critical keywords in the top 30 SERP positions by 25% or so and gotten all their pages in the Google index, a 46% increase. In 51 short chapters of a few pages each she covers the basics and some more advanced...

  4. Common Problems with 404 Error Pages

    The last thing you need in the Google index is an error page. It may surprise you to learn that the way a Web site handles 404 error pages can affect search engine rankings. Although some would argue how much negative weighting is placed on sites...

  5. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts led off by highlighting two of the key types of search engine index spam they're fighting these days at Google. In reality, Cutts and the Google team found it easy to detect the methodology, which included some pages with URLs ending in...