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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages. The last time we reported on the guidebook, we talked about the "Your Money or...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    How to Run a Top Landing Pages Report in Google Analytics But for now, let's analyze the pages sending Google the most data before Panda attacked. So, given what I explained about the surge, and the data Google is receiving, it's a smart move to...