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  1. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions.

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Includes shared content trend, top shared content by network, socially engaged visitors, outcomes, and...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    It's time to focus on referral traffic, build up a following, and design SEO conscious campaigns that are smart enough to weather any storm. The influencers that you work with are likely to share their post with their network, and they will almost...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to the Network report under the Audience section of Google Analytics. How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. This segment allows users to identify visitors who have started a visit on your website as a result of a...

  9. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Data is seemingly ever present and infinitely divisible into segments that allow for minute-by-minute reactions to advertising and marketing campaigns. Some of the issues that arise in documenting content spread effectively on social network are: