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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Includes shared content trend, top shared content by network, socially engaged visitors, outcomes, and...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    It's time to focus on referral traffic, build up a following, and design SEO conscious campaigns that are smart enough to weather any storm. The influencers that you work with are likely to share their post with their network, and they will almost...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. How to Use this Segment: Apply this segment to the Network...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. This segment allows users to identify visitors who have started a visit on your website as a result of a...

  6. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Data is seemingly ever present and infinitely divisible into segments that allow for minute-by-minute reactions to advertising and marketing campaigns. Some of the issues that arise in documenting content spread effectively on social network are:

  7. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.

  8. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.

  9. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...