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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do care about. Now the social network is planning to crack down on these calls to action, calling...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Some of the issues that arise in documenting content spread effectively on social network are: Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    This post will cover how you might wind up the victim of a Google malware warning, selling Viagra off your .gov, or allowing access to your internal network via your printer. If not, then remove them; find a network that blocks these scripts or...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. At the welcome desk stood Liz Walton, who said that their software assists customers structure their business profiles on websites...