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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    If your applications or site pages use the "HTTP Response Body" (if you don't know, no worries, your programmers will). Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the somewhat...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    If you were to just use the negative keyword "-baby", your ad might still appear on pages that contain the term "baby spinach" because the meaning changes when "baby" and "spinach" are combined. Use the terms in this report to learn more about how...

  3. Driving Consumer Insights With Mobile Analytics

    Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices and operating systems (OS) used, etc. Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Eighty percent of shoppers will research online before making a purchase according to Google. These assets become powerful landing pages that should also be used to advance to the next two phases. Landing pages, content, and conversion reports...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    A number of pages indexed were older versions of current pages. Needless to say, all of the older pages should be 301 redirected to their newer versions. There are many ways that non-canonical versions of pages can be produced, and duplicate...

  6. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Yahoo says they have improved the design of their "Infinite Browse" content exploration module and have seen a significant increase in user engagement on news article pages (more than doubled click-through rate).

  7. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Some sites need higher keyword density -- pages optimized for very competitive keywords may need more quality links to achieve the traffic you need to make money online. If your site is built in WordPress, you could be innocently serving archive...

  8. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Google doesn't discern between what language you use for your ads or landing pages. We had great case studies to show that when you are using these tactics, you might want to try to use different sets of ads, campaigns, and landing pages...

  9. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety net because it also remembers all the pages you've visited online and can bring up cached versions.

  10. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety net because it also remembers all the pages you've visited online and can bring up cached versions.