This cuts the risk of internal 404 pages that can harm SEO for internal pages, as well as ensuring that no visitor reaches a page that does not exist. Creating content: Forms can actually generate posts or pages within your site.
How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. How to Use this Segment: Apply this segment to any reports that compare landing pages...
If you're doing deep searches in Google, and going back 5, 6 or more results pages deep, you can see the same site popping up with a cluster of results on those deep pages. The latest Google Webmaster video features Distinguished Engineer Matt...
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll...
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google.
Once Google got a little hip to this, there were some issues of keyword density on pages. Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to...
Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer.
I don't think this is purely an age factor, but just like domains and SEO, I believe Pages can benefit from age too. Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force.
By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for competitive keyword phrases. Pages listed within the Google News channel have...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...
Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...
Now, take some of the folder names and page names found above and perform a site: operator in Google and Bing to assess whether these pages are indexed. These are a good example of non-essential pages and should be removed to avoid indexing.
Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. What is being done to detect and remove results from larger sites when they don't have unique...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Why this is good for SEO: WordPress’ default setting sets all pages to run via URL parameters, which Google advises against. When new pages and posts are created it may take some time for that new URL to be indexed by search engines (depending on...
Mobile Web: pages, events, goals often on a separate subdomain, etc. Responsive Design: pages, events, goals the same as any other website, etc. Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on...
