Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer. The presence of rich snippets makes listing standout and drive higher CTRs and traffic/revenue to web pages.
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Don't think Google will hold your hand and include every single thing that is wrong with your website, but...
An analysis uncovered issues of duplicate content (same page on two different URLs) for many (thousands of) pages. Numerous "search results" pages were indexed and driving loads of traffic but no sales.
If you were to just use the negative keyword "-baby", your ad might still appear on pages that contain the term "baby spinach" because the meaning changes when "baby" and "spinach" are combined. On the Google Display Network, all keywords are...
About this time, merchant account providers began requiring that pages that accepted financially sensitive information be secure and services began cropping up to ensure compliance with certain levels of data security.
If you've been working hard to optimize content that's not getting traction, you will often find other pages that are organically capturing visitors and can adjust your strategy. Within the "Search Queries" area, you'll have the opportunity to see...
This basic report shows you the URLs that people visited from Pinterest to your site, how many visits and pageviews to each, as well as the average visit duration and pages/visit. Even though Pinterest can't yet compete with Facebook, it is growing...
If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again. The Google search engine has a hidden side. Here's what Google shows me for that search term:
In the screen shot below, we included 3 interactions (pages): You can see as many pages (interactions) as you want. Product pages are marked out with a purple line. Our initial hypothesis was that visitors weren't getting passed the product pages...
A site that I am currently working with to remove a penalty has a very large number of links from other site’s resource and links pages. These requests for link removal are probably coming from site owners who have received a manual unnatural links...
Using Screaming Frog can help you avoid visiting all of the spammy pages over and over again. Note: Cyrus Shepard wrote a great post last week about the disavow tool and mentioned that you can use Screaming Frog to check page removals (if pages...
For people who hit any one of these pages but had yet to sign up, I showed the visitor a retargeting ad that spoke to the value of the client's service for that particular use case and sent them back to that particular use case page.
Some examples include television and billboard referrals for URLs that are used across multiple markets, which are often redirected with vanity URLs to actual landing pages. Google Analytics: http://www.google.com/nexus/4/?
Could query-independent signals be tied to that author, so that a score for content created or controlled or edited or reviewed by the author could be used to rank pages? Can authority or trustworthiness be measured in a different way, based upon...
If your site has lots of pages, consider including a drop-down menu for easy access to pages deep within your site. Also, consider including a sidebar menu that allows for an alternative way to access pages deep within your site.
Do you have "about" pages on your website? Yoast uses rdfa markup for breadcrumbs – which was a precursor to schema – but it is still useful and works well in both Bing and Google. I just downloaded Google Now on to my iPhone, and the "cards" that...
Google+ brand pages allow less features than individual accounts. The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special...
This works similarly to authorship but is tied to Google+ pages as opposed to individual accounts. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click...
It gives you the option to tag a single page or multiple pages, verify the tags, and then “publish” it to Google. The process will take webmasters about 5 minutes for single pages, and 15 minutes of a series of similar pages.
Do you like the results that come up on the first two pages of search results? Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first.
