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  1. Using Analytical Analysis to Help Improve Conversions

    First, where does a converter typically enter the site and how many pages do they traverse before converting? Second, where does the non-converter typically enter the site and how many pages do they traverse before we notice a considerable exit...

  2. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  3. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  4. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  5. Introducing the Local Marketing Adoption Curve

    In the walk stage, you should think more about how location pages are optimized. Location pages should be created with links to social media and review sites. But local marketing consists of more than just optimized pages and listings - it’s a...

  6. Dealing With Onsite Duplicate Content Issues

    You can also inform Google how you would like it to index your pages. It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in...

  7. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page?

  8. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday...

  9. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. Also, if you plan to A/B test anything – creative, text ads, or landing...