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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. Introducing the Local Marketing Adoption Curve

    In the walk stage, you should think more about how location pages are optimized. Location pages should be created with links to social media and review sites. But local marketing consists of more than just optimized pages and listings - it’s a...

  3. Dealing With Onsite Duplicate Content Issues

    You can also inform Google how you would like it to index your pages. It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page?

  5. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday...

  6. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. Also, if you plan to A/B test anything – creative, text ads, or landing...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mapping(s) of mobile to desktop pages Identification of all mobile pages Optimization of desktop pages for both desktop and mobile. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical. Create dynamic landing pages that recognize cookied users and provide additional details on topics that users...

  9. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages.

  10. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure all is OK from a content quality standpoint. The last thing you want to do is drive users from Google organic to thin...