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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that's not true...

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    None of the search engines reference "pagerank" in website guidelines. Yahoo guidelines defer to Bing Webmaster Center for website related topics. Not to be confused with quality score (the variable used to determine display of PPC ads), the...

  3. Matt Cutts: Larger Websites Don't Automatically Rank Higher on Google

    Now typically if the site does have more pages, it might have more links pointing to it, which means it has higher PageRank," Cutts said. If that is the case we might be willing to crawl a little bit deeper into the website and if it has higher...