SEO News

Google Pagerank Sculpting

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  1. Search Engine Algorithm Research & Testing

    When nofollow was introduced, some SEO enthusiasts wanted to use it for so called “PageRank sculpting” (the intentional steering of link value through a website). PageRank: Rough metric with slow update frequency, but you can get an idea how PR is...

  2. Should You Still Use Nofollow?

    This touched off an era where many SEOs recommended PageRank sculpting, and lots of sites did it. PageRank sculpting has been a hot topic since 2007. At SMX Advanced 2009, Matt Cutts made statements about how this had been changed, and which he...

  3. Link Building 101, Part 1

    An advanced form of the discipline is known as "PageRank siloing," or "PageRank sculpting. From Google's perspective, having one link from a site that has a large PageRank counts more than many sites that have a lower rank.

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  4. SEM Success In 10 Minutes A Day

    All controversy around PageRank siloing or sculpting aside, it's a good idea to have a sitemap -- no matter what your philosophy is. Also, consider writing a sentence or two around each link to lend non-linking text relevance to your links -- if...

  5. Google PageRank Updates to Roll Out Soon

    The Art of Sculpting, or There's Nothing Wrong with Knowing SEO Google's head of web spam, Matt Cutts, has announced that updates to PageRank will be visible in the coming days. Google PageRank: Simplified

  6. SearchDay: When Top Keywords Suddenly Vanish

    The Art of Sculpting, or There's Nothing Wrong with Knowing SEOPosted by Eli FeldblumSome SEOs think that somehow, just knowing/doing SEO is enough to raise a red flag with Google. They don't understand that there are at least 100 or more factors...