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  1. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. We've already discussed how changing search behavior is pushing traffic further down the long tail, but there is another key reason...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Keep the content and layouts of your most popular segments in mind as you’re looking at Google Analytics. Ask them to use Google to search for a company that does what you do. Google Analytics will tell you what people are doing, but it can’t...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's the event that will be sent to Google Analytics informing GA that a user remained on the page for more than 30 seconds. By following the tutorial above, you'll be able to leverage Google Tag Manager to efficiently roll out, and track...

  5. 6 Essential Elements for Mobile SEO Success in 2014

    According to Google, the average mobile page load speed today is over 7 seconds. While it isn't clear how much of a direct impact mobile page load speed has on rankings, Google is stressing its importance because of the impact on user experience...