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  1. SEO Diagnostics: Urgent & Preventive Care

    Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google+ Business page showing up on the right side of your brand search results, you have the ability to directly communicate in real-time with...

  2. 5 Reasons Why People Hate International Search Marketing

    A currency signal on a page, will signal to Google that your page is local to the market. For example, I might be simply looking for a “réfrigérateur” in Google France, not realizing that the majority of the people search for “Frigidaire”.

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed, site reliability, data feed submission frequency, data feed quality, length of time on Google Shopping, product detail and...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Webmaster Accounts and Google Analytics Once I dug into the site, I requested access to the client’s webmaster tools account and its Google Analytics account. Google and Bing Webmaster Tools provide a boatload of data, directly from the engines.