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  1. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. We've already discussed how changing search behavior is pushing traffic further down the long tail, but there is another key reason...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Keep the content and layouts of your most popular segments in mind as you’re looking at Google Analytics. Ask them to use Google to search for a company that does what you do. Google Analytics will tell you what people are doing, but it can’t...