To be fair, I can only be 99 percent sure that content, thanks to a Google engineer at a party at an SES Conference who confirmed it was "most likely the reason". Is Google's love affair with content marketing usurping SEO?
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads...
Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who've embraced a new...
The Google Analytics for WordPress plugin makes it easier for you and adds functionality such as tracking users by username, which is useful for ecommerce sites and ignoring administrators who spend a lot of time in the site and cause anomalous...
Over the past several years, Google has been all about speed. Last year, Google published the findings of a study of the speed on the web. Google has published an entire set of webmaster help documentation centered around site speed.
Step 1: Claim Your Google+ Business Page Once its claimed, merge your Business Page with your Google+ Local Page In order to set up your Google+ Local account, you need a Google+ Business Page. A well-optimized Google+ Local page can benefit your...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google+ Business page showing up on the right side of your brand search results, you have the ability to directly communicate in real-time with...
Reference them in your CSS to call the Google library of Webfonts. Site architecture needs connected Google+ profiles to benefit from social authority. Nowadays it's all sorts of devices, and people are not at desks – they are in all sorts of...
Google CEO Larry Page announced the news in a blog post on Wednesday, adding that Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps division. Page said, "Having exceeded even the crazy ambitious goals we...
Let’s face it, either you can tell them about it, or Google can at some point. Recommendation: Check your page speed and your embedded scripts today. CSS Manipulation t match up to what is displayed on the page.
Embedding informative, educational and helpful videos within your content will undoubtedly boost time on page and elicit more of those “long stays” that Google is placing more and more value on with each Panda Update.
Google will count each web page, even though they are technically the same, as two different pages and give your site a duplicate content penalty. Either use the button or manually enter your UA code to authenticate with Google
Google Mapmaker is a level of detail beyond Google+ Local. Remember that page speed has a big impact at the consideration point of the journey: Social sharing is great but be sure that your sharing widget isn’t impacting on page load speed.
Tablets are used mostly in the home (more than 90 percent of the time) and as a result, Google are starting to treat desktop and tablet in a similar way. Also, tablet search could drive upwards of $5 billion in revenue for Google in 2013, according...
It isn’t uncommon to hear that Google has made a mistake. It is, however, rare to discover that buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant.
The asynchronous code allows the rest of the page to continue loading while the Google code is executing which doesn't affect the site speed as much, if at all. Simply put, it means that the code will contact Google's servers and do what it needs...
A currency signal on a page, will signal to Google that your page is local to the market. For example, I might be simply looking for a “réfrigérateur” in Google France, not realizing that the majority of the people search for “Frigidaire”.
Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google+ Local page can make a big difference in the local results. Now Google allows you to add schematic markup...
