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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    These can be relatively inexpensive, and can give you good quality scores and click-through rates. In AdWords, you can use Google Analytics to segment your brand keywords by channel. Tailor your ad copy to include those brand keywords, and ensure...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. We still have Google Trends, we still have page-level data, we still have ranking data, and more. Ever since Google unleashed 100 percent secure...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out.

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes. One way is to manually click around and review every page on your website to...

  6. How Can Good PPC Managers Become Great PPC Managers?

    Going back to the client example I mentioned, we conducted an analysis on each keyword's quality score. Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. If the AdWords note said, "Landing page experience...

  7. How to Prepare for Your Content Audit

    While assessing the quality of your pages, remember that it isn't necessary for every page on your site to earn a perfect score. Google +1's Type of Content – Article, Blog Post, Landing Page, Video I've found that a one-to-five rating system works...

  8. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...