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Google Page Quality

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  1. Your Guide to Structured Snippets for SEO

    Do what you can to provide the most accurate, relevant information to your site visitors, optimize your site with proper microdata formatting to get quality rich snippets, and maintain your adherence to best practices for user experience.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live. Free tools like Google Alerts, Hootsuite, Social Mention, and Topsy are accessible ways to begin this...

  3. Are Scholarship Links Considered Unnatural by Google?

    But, there still are situations where asking for a link can fall within the quality guidelines. While doing their backlink audit I noticed that there were many really obviously unnatural links from low-quality directories and keyword-anchored guest...

  4. Your Job Is to Make Google Look Good

    They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this leads to greater revenue for Google. They carefully sculpt and craft their search results page with the...

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  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. And as mentioned earlier, supplementary content has made its way into Google’s...

  6. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    With Litmus, the steps you can take to become an email quality assurance expert are pretty quick and easy. Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you...

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    For now, Google says the quality of the facts will vary across the results, and is based on the page content. The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. Well, now that Google traffic has returned based on recovery...

  10. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. Understand Google's quality criteria One technique of driving traffic to one's site, however, has remained evergreen and that...