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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page...

  2. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    As the CEO of a reputation management company, I have dealt with numerous individuals who have had false accusations posted on The Dirty who have had no luck in removal. It is reported that Jones is suing The Dirty for $11 million dollars or...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Transcript of secret meeting between Julian Assange and Google CEO Eric Schmidt – WikileaksTranscript of secret 5-hour meeting that took place June 23, 2011. On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Small businesses all the way to the enterprise level should think entrepreneurial,” Copyblogger CEO Brian Clark shared at BlueGlassX 2012. The traditional business model is changing thanks to social media communities and social conversations.

  5. Enterprise SEO Update: Rosetta, Covario, Optify & More

    BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies like OMD, SMV and Performics; and great brands like Hotels.com...