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  1. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Take advantage of the opportunity to be involved and active on social media, whether it...

  4. Germany to Treat Google Like a Public Utility?

    German officials are reportedly planning to clip the wings of technology giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But you realize it isn't necessarily a page you want in the index because it might be seen as low value by Google. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the...

  6. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...