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  1. The Rise of the User Experience Marketer

    And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer than ever. This week’s big mobile search news – that Google is adding mobile-friendly site labels...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Free tools like Google Alerts, Hootsuite, Social Mention, and Topsy are accessible ways to begin this process. From experimenting with calls to action and messaging variations to comparing landing page performance, multi-variant testing has become...

  3. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. But, for other sites, these links are part of a link scheme and could certain be open to being manually penalized now, and perhaps devalued by Google...

  4. Your Job Is to Make Google Look Good

    Yes, that's right, if you want Google traffic, your job is to make Google look good. It's no different for Google. It reflects badly on Google. They know that improved quality helps them build stronger relationships and higher levels of activity...

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  5. Using Analytical Analysis to Help Improve Conversions

    Lucky for us, Google Analytics has predefined segments for converters and non-converters. Choosing only one segment at a time to view the following areas in Google Analytics. For those that have taken an analytical review of improving conversions...

  6. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. If enough visitors request a deal on a specific page, Groupon will work on making it happen.