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  1. Using Analytical Analysis to Help Improve Conversions

    Lucky for us, Google Analytics has predefined segments for converters and non-converters. Choosing only one segment at a time to view the following areas in Google Analytics. For those that have taken an analytical review of improving conversions...

  2. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. If enough visitors request a deal on a specific page, Groupon will work on making it happen.

  3. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  4. Google to Fight Piracy by Modifying Search Algorithms

    We're also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page," Google added. Google has updated its search engine algorithms in an attempt to restrict piracy...