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Google Org Schema

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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. Google is recommending this new schema, along with other schema for hours of...

  2. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure. Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    You can help our algorithms understand your pages better by following these recommendations: use schema.org article markup, provide authorship markup, rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    Identify entities, attributes, and connections in content (through schema.org and other markup) for search engines to digest. I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. AC: Content strategy (including the creation of great content and the...

  7. Dissecting Moz's 2013 Search Engine Ranking Factors

    Whether other formats were considered is unclear, but I would think that since Google, Bing, and Yahoo all recognize RDF markup, it should be included, even if bundled with schema.org. The only oddity I noticed is that while there's a factor for...