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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure.

  2. Semantic Search: The Eagle Has Landed

    This relational understanding lays the foundation for a search experience that is far more consumer friendly, far more like “how humans understand the world. The schema that Google applies in their approach is no secret: it’s publicly available on...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Still, said the Electronic Freedom Foundation, the Manager’s Amendment was no compromise. Google Google Chris Dodd went off on Google, Wikipedia and others in a demonstration of complete ignorance of the democratic process and the right to peaceful...

  4. Search Engine Submission 101, Part 2

    I am not advocating that the methods in Part 1 are the best way to communicate with search engines, but attempted to help you understand how basic site submission works, and to build a foundation to introduce new methods and tools.

  5. A message from Becky Ryan - Social Queen of SES San Jose

    What: IMCharity We are going to be raising money for 2 great causes - The Leukemia and Lymphoma Foundation and the Childrens Hospital. pm Google Dance 2008 The annual Mecca pilgrimage for SEM's Around the globe search marketers come to make their...

  6. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    SEO is a discipline that has a foundation in a variety of factors. The three we talked about today lay a great foundation – but there's so much more to having a rounded strategy. The investment can run the gamut from Google AdWords search ads to...

  7. What's In Your Travel Tool Bag?

    Once you've built the foundation of a community on the quality of information, only then are you in a position to market to this core user group. It shouldn't be a surprise to most search marketers that WordTracker and Trellian are among the most...

  8. Search Headlines & Links: March 25, 2008

    Google, Yahoo & MySpace Team Up for OpenSocialYahoo, MySpace and Google have pledged their support to open standards for social media development and data by joining together to form the OpenSocial Foundation.

  9. Microsoft Adds More Tools for Search Marketers

    Local Keyword Research Laying the Foundation for Success at SES Local/ILM:07, Search Marketing Gurus Microsoft has played "third fiddle" to both Google and Yahoo in the search marketing game. Anything they do using Microsoft products is very smart...

  10. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    International DOI Foundation. In the week that the publishers of Le Soir and La Libre Belgique won their case in the Belgian Courts against Google for illegally publishing content on its news service without prior consent, the