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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Authorship is an important social signal because it allows Google to attach those signals...

  2. Protecting Your Online Brand – Don’t Forget Your Nicknames

    We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. For SMEs and popular brands, retaining ownerships of them can make a massive difference to the business...

  3. Google CEO Larry Page Suffers From Rare Voice Health Issue

    Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented him from speaking at many events and conferences that he would normally speak at. This statement should reassure investors, employees...

  4. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    Google has just updated its list of ccTLDs they will treat as a generic TLD to alleviate some of these issues. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.

  5. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t carry more weight than other extensions. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...

  6. Linking From Within: How to Generate Links Through Existing Relationships

    You have a formal relationship with them and are doing good things in the community: Let Google know about it. Example: A company I was working had a relationship with a local hospital (.org) where they gave hundreds of their ink cartridges away...

  7. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Even prior to the commencement of Pope Benedict XVI's papacy, one of the Cardinals used Google to search for more about the candidates, so the Vatican is no stranger, nor are its counterparts. The Vatican's Twitter handle, @Pontifex (pontifex is...