One bit of good news for retailers: CPCs, CTRs, and conversion rates are pretty inline across devices. Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions.
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). One page out of millions gives Mozilla trouble with Google.
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. With Cover Feed, which gives you News Feed updates on your home...
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Here's a quick recap of search and social marketing news and tips from the past week. Google's Matt Cutts answers SEO questions.
The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc. Content is best defined as what helps support and tell your brand’s story and news. The online newsroom provides a way to deliver news 24/7, not just for...
Andrew Bloom, SVP, strategic business development at DG, which offers an end-to-end advertising delivery network, said that the news is good for both the market and Facebook. We're excited about any company being in a position to show the efficacy...
As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools they use grow with them. When Google makes a change like this, the impact is felt far downstream.
That’s why Google offering support for a service that generates essentially no revenue for them is huge news and likely a sign of changes to come to Google+ Local. Big, big news announced last week. So why is this big news?
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
Comments: Surprising news for a lot of folks as Google Analytics just misses out on the top three ranking. Although our search marketing expert wishes not to be named, this person has over seven years of SEM experience, accreditation on Google and...
Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content. Local paper reporters are hungry for any kind of good news story and often have trouble finding them!
From that point, until 2012, it seemed that every piece of news from Yahoo was bad news, until July 16 when the announcement came that they had snagged Marissa Meyer from Google to become CEO. Google has since become synonymous with the word...
In this week’s episode, Thom Craver and Miranda Miller shared the top news and resources from Chicago. SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office...
Stay tuned to Search Engine Watch and find us on Facebook or Twitter for the latest news from SES Chicago. Sandler’s workshop opened SES Chicago, just prior to Avinash Kaushik, Google’s Digital Marketing Evangelist, taking the stage for his keynote...
The good news is, it’s not as technical as you might think, and there is a way to get started for free. Some testing platforms let you go down to 90 percent, but Google Content Experiments only offers 95, 99, and 99.5 percent.
In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or encouraging your friends to get out of the house and go vote, we’re inviting you to...
Curate all types of content related to the selected topic (e.g.images, videos, podcasts, news, discussions, infographics, whitepapers, ebooks). If this "thin content" doesn't meet the quality standards enforced by Google, however, then it is of no...
