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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Google puts out a very helpful calendar here that shows these key dates. We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours.

  2. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. At the same time, the increased visibility that comes with detailed listings pages increases...

  3. Dealing With Onsite Duplicate Content Issues

    Google offers advice here for URLs containing specific parameters. Tell Google How to Index Your Site: Google allows you to decide which page should be crawled and which should not. You can also inform Google how you would like it to index your pages.

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Ensuring data consistency in all of these places will lay the...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and...

  6. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, due to recent Google algorithm changes, if you are using any of these techniques, including advertisements, be sure to know the proper method for implementation or you could...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. DoubleClick says native integration with Google Merchant Center means...

  8. The NSA Has a Hush-Hush Google-Like Search Engine

    The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits. Documents gathered by The Intercept show the system in use in 2007, and call the information that it...

  9. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google now offers advertisers the ability to use unique numbers on your website to see which campaigns are driving calls. Before Google released website call conversion tracking, I would usually recommend a third-party vendor from the list below.