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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. If your business falls into this category, it can be daunting to...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    People are much more cautious about link-building now, and rightly so - no one wants to leave a footprint for Google. That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. Before Google released website call conversion tracking, I would usually recommend a third-party vendor...

  4. Marin Adds Google Shopping Campaign Management

    This latest move by Marin as the first in its field to offer Google Shopping campaign management in this way is another win for the brand. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping...