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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Meet customers in person: Attend local meet ups and events. It was a call from the UK. It didn't take Lisa long to come up with an idea that she knows...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  3. Google Reports Surge in Government Takedown Requests

    UK government officials also called on Google to remove content that portrayed the government in a negative light. Google reported that it received three requests to take down content from UK officials during the second half of 2012.