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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. It was a call from the UK. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Pinterest, Facebook, LinkedIn, and Google+ had some percentage of links point to them, but compared to the overall content shared on Twitter, those were negligible. The term "2014" followed the similar trend the term "Happy New Year" followed...